‘New Hotel’ is the first hotel venture by award winning Brazilian designers The Campanas and the Design Hotel features striking interiors, quirky bespoke furniture and handmade fixtures throughout.
The 79 room hotel is located on Filellinon Street, next to Constitution Square (Syntagma Square) and within walking distance of the main sights – the Roman ruins of Plaka, the Acropolis and its new museum, the stylish cafe and boutique shopping district of Kolonaki, and the business zone.  

Brazilian brothers Humberto and Fernando Campana led the design of the luxury hotel, in collaboration with 20 local archiecture undergraduates from the University of Thessaly.   Working with the students for an insight into local culture, the Campanas focused on three traditional Greek themes.  The first pays homage to Karagiozis, a mischievous folklore shadow puppet, with golden fairytale characters adorning the walls.  The second theme embraces the ‘evil eye’ – a bead charm used to guard against ill omen, with handmade glass eyes illuminated for an arresting effect.  Finally, the third uses a wall collage of historic postcards to offer a glimpse of old Athens through a very modern design twist.

New Hotel houses on the ground floor, ‘New Taste’ restaurant  inspired by the Campana’s iconic Favela chair, with columns covered in long narrow strips of wood, reminiscent of the favelas in Brazil. The allday restaurant features an authentic espresso bar and serves traditional breads and pastries baked daily, as well as market style fresh salads, grills and Greek specialities.